Digital and Social Media Skills for Organisations

Course overview

Ministries, county governments, NGOs and businesses now speak to the public first through social media. Many accounts, however, are run by staff with no formal training, leading to inconsistent messages, slow responses, security breaches and the occasional public embarrassment. This social media skills training gives the people behind organisational accounts the practical skills to run them professionally.

Participants learn how the main platforms used in the region differ in audience and purpose, and how to set objectives for each. They practise writing posts, creating simple graphics and short videos with free tools, planning content calendars and engaging with followers, including handling complaints and negative comments. The course covers account security, privacy and social media policies, accessibility, working within government communication rules, and spotting misinformation. Measuring results with platform analytics and reporting to management complete the week, with hands-on practice throughout.

Participants leave able to manage organisational social media accounts confidently, safely and with measurable results.

What you will be able to do

• Compare the main social media platforms and their audiences
• Set social media objectives aligned with organisational goals
• Create engaging text, image and short video content
• Plan content with calendars and approvals
• Engage audiences and handle complaints professionally
• Secure accounts and follow social media policies
• Measure and report social media performance

Who should attend

For communication officers, administrators and staff who manage or contribute to their organisation's social media presence.

• Communication and PR officers
• Social media and digital officers
• Administrative officers managing accounts
• Marketing assistants
• County and ministry communication staff
• NGO communication staff

Course outline

Fees are per participant in US dollars and cover tuition, course materials and your certificate. Travel and accommodation are not included.